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Archive for February 25th, 2007
From BBC News. Dr. Pepper’s marketing agency created a “find the buried coin” contest, in which players would follow clues to the buried treasure, dig it up and claim their prize.
Nice idea. But they buried one prize in the historic Boston cemetery where Paul Revere, John Hancock and Samuel Adams, among others, were laid to rest. Contestants eager to dig around in the 347-year-old Granary Burying Ground were foiled when the cemetery was closed to prevent just that occurrence. Dr. Pepper’s parent company has apologized. Complete BBC story below the fold. (more…)